"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
- Paul Rand
ABOUT ME
Early Days
Eversince childhood i loved to paint and draw. I was fond of cartoons and spent hours drawing my own castles and battles with made-up monsters and heroes, catapults and machineguns.Later, I recall the bike contest we held with our street neighbors for which the prizes were some of my drawings. Good fun times. Since first grade, I was one of the top students in painting class. As a result, I developed a desire for being creative, and after graduating high school, I studied Design at the University of Arts and Design, here in my hometown of Cluj-Napoca.
Early career
Throughout my time at the university, I enjoyed object, graphic, and interior design classes, as well as history of arts. I still recall the fun I had learning and working in 3D Studio Max, a software that I’ve come to love alongside Photoshop and Illustrator. I used to assist my colleagues with the 3D renderings that we had to complete for our exams. Again, good fun times.
I began working for a product and outsourcing start-up not long after graduating. I may say that was the beginning of my career. That place taught me a lot, and I’m grateful for the wonderful people I met there. Being there and working on numerous and varied projects allowed me to hone my creative process and develop a multidisciplinary skill set, both of which were huge advantages throughout my career.
Since then, in addition to numerous freelance projects, I have worked for two large organizations, one of which I am currently employed by.
WHAT I DO
STRATEGY
Research
Product Audit
Planning
Product Design
Conceptual Testing
USER EXPERIENCE
Mobile Apps
Web & Ecommerce
Responsive Design
Interactive Prototypes
Design Systems
Usability Testing
BRAND IDENTITY
Brand & Communication
Logo Design
Iconography
Illustrations
Styleguides
Marketing Materials
CREATIVE
3D modelling
3D rendering
Animation
Graphic Design
MY APPROACH
I get things done, right & fast
As a UX designer with more than 12 years of experience, I have seen the evolution of user experience design from the early days of the web industry to a more sophisticated, holistic approach to creating digital products.
One of the most important lessons my experience has taught me is that good UX design must be grounded in user research. Any successful UX design project must begin with an understanding of the user’s needs, objectives, and behaviors. Another lesson I have learned is that UX design is an iterative process. As I have worked on projects over the years, I have seen how designs often evolve over time. It is important to be open to changing and refining designs to meet the needs of the user. Throughout the years I came to realize that one of the most important elements of UX design is collaboration. Working with developers, product managers, and other stakeholders is essential to creating a successful product.
I’m constantly keeping an eye on the newest technologies, design trends, and user research methods so that I can stay ahead of the curve and continue to deliver the best user experience for my clients. I’m also passionate about helping others learn the same lessons and put them into practice. I believe that by doing so, we can create products that are both beautiful and functional, and make the world a better place.
REACH OUT
Let's make something great together!
Or just have a chat, share some ideas and get to know me better. Either way I’d love to hear from you!
