Piera is a Romanian lingerie firm that was celebrating a milestone anniversary that year, having been in business for more than a decade. The brand, which was founded in 2002, has become synonymous with comfort and elegance, making gorgeous designs that make women feel confident and sexy.
To commemorate this occasion, they planned to distribute DVDs of their journey during the anniversary ceremony, as well as sharing the experience with their collaborators.
STRATEGY
One of the main objectives was to offer the user a great experience that highlighted the progress of the company as well as its core values. With this in mind, I set out to design an interactive app that showcases the company’s timeline with the most important milestones, that highlights the essence of what we stand for. Every branding element was carefully crafted with the user in mind, and the end result is a reflection of the company’s dedication to excellence.
CREATIVE
The company had a wonderful logo and branding colors that I seamlessly incorporated into the design, ensuring that their brand identity was uniformly represented throughout the user interface. The professional photographs I used were given by the company and effectively displayed their high-quality products. Carefully selected typography, patterns and colors, helped me to create a beautiful user interface that I believe stands the test of time.
A totally unique experience
The entire app was a fullscreen experience that allowed for both milestone information and high-quality photographs to be presented gracefully. The app’s smooth animations and flawless transitions make it a genuinely amazing opportunity to highlight the company’s attention to detail as well as their customers.
Print materials
As previously stated, the software was initially distributed on DVDs. Along with the cover, I created a flyer, which was distributed at the ceremony. Both designs displayed the company’s timeline as well as some of its collections, and they adhered to the app’s design language.
REACH OUT
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